VibeLab is a research, consultancy and advocacy agency dedicated to supporting creatives and preserving nighttime culture.
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Research, data and insights that cultivate change, internationally
Who are we
Hi, we're VibeLab.
We’re a data-driven research and consultancy agency for businesses that come alive at night. With over ten years of experience working with local institutions and governments, we work with you to develop strategies that help you effectively navigate the nightlife industry.
What we do
Why we do it
Keeping creativity and culture alive at night.
We specialise in making complex data clear. Our research and consultancy helps identify growth opportunities and connects individuals, businesses, governments and institutions, to boost creativity and local economies.
We are passionate about the transformative power that nightlife culture and creative communities have on urban areas.
Our knowledge is your greatest tool.
Research, data and insights that cultivate change.
Our strength lies in our connections. We bridge the gap between government authorities, nightlife creatives and local communities. Creating change with sustainable solutions, backed by data to make cities thrive at night.
What we do
Defenders of the dark
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We've figured out how to measure your city's creativity and cultural engagement and turn it into bite-size strategies you can implement to make life at night thrive.
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We're passionate about protecting independent nightlife and creative communities. Whether it's fundraisers, festivals or petitions, if you have a scene you want to save, we're here to help.
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From developing creative innovation to navigating local legislation. Our strategy team is here to help you create and collaborate to bring more creativity to your local area.
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From fostering creative talent to sharing industry insights, we are dedicated to empowering the next generation of night innovators. Through programs like our Nightschool, we've educated young creatives helping them turn their passion into impactful acts for their communities.
Our most recent work
Creative Footprint
Creative Footprint (CFP) is a research project conducted by VibeLab and PennPraxis that researches creative spaces and communities to study the cultural strength and impact of a city’s music and nightlife.
Nashville Independent Venue Study
NIVS is a joint initiative led by Nashville Metro Planning, PennPraxis, VibeLab, and Culture Shift Team to assess and safeguard Nashville's independent music venues, preserving the city's musical legacy in the face of gentrification and rising costs.
NightSchool
An EU Funded Programme Offering €75,000 to Support Emerging Nightlife Curators launched by VibeLab
View a full selection of our work here
Our Clients
Red Bull
MTL 24/24
Nashville Metro Council
GIZ
City of Toronto
Red Bull MTL 24/24 Nashville Metro Council GIZ City of Toronto
City of Stockholm
INGKA Group
MDLBEAST
Japan Tourism Agency
NTIA
NIGHTS: Stadt Nacht Acht
City of Stockholm INGKA Group MDLBEAST Japan Tourism Agency NTIA NIGHTS: Stadt Nacht Acht
Fotografiska
New South Wales Government
DWIH
The German Haus
Fotografiska New South Wales Government DWIH The German Haus
“The collaboration with VibeLab has allowed us to harness a global perspective on nightlife, break down barriers, give more significant consideration around safety, inclusivity and advocacy.”
- Michael Kill, NTIA, UK
Meet the team
Mirik Milan
Mirik is Co-founder of VibeLab. As Amsterdam’s former night mayor, Mirik has played an instrumental role in reshaping the city’s nightlife scenes into a robust 24-hour culturally-rich nighttime economy. Over the past decade, Mirik has advanced the development of nighttime governance, advocacy and leadership globally.
Co-founder
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Lutz Leichsenring
Co-founder
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Lutz is Co-founder of VibeLab and based in Berlin. Since 2009, Lutz has served as the spokesperson for the Berlin Clubcommission, advocating tirelessly for the rights and advancement of the capital’s nightlife scenes. Lutz has supported the development of nighttime offices in Vienna, Tokyo to New York, and is a serving member of Berlin’s Musicboard and Chamber of Commerce.
Jane Slingo
Jane is Director of VibeLab Asia Pacific and a proactive changemaker committed to the transformation of Sydney’s music and nightlife. Through persistent advocacy, Jane has contributed to outcomes including the repeal of the lockout laws and record government investment into the NSW contemporary music sector. Jane is also an Artist Manager and board member for MusicNSW.
Director
she/her
Diana Raiselis
Research Lead
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Diana is a researcher, facilitator and cultural manager, using research and civic arts practice to work towards more sustainable and equitable cities with curiosity, rigor and care. With degrees in Urban Studies, Theatre and Civic Engagement, Diana is a past recipient of policy and arts fellowships in Berlin, Salzburg, Chicago and Los Angeles.
Thomas Scheele
Project Manager
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Thomas is a project manager and strategist with a focus on initiatives across the SWANA region, having lived two years in Palestine. Thomas is also a passionate house and hip hop dancer and organiser in Berlin’s dance community, advocating to build a stronger connection between dance and club culture.
Jack Waghorn
Digital Designer
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Jack is a versatile digital designer, working across print and web. With a degree in Design of Experiences, he crafts immersive connections between technology and visual communication. Based in the UK, Jack’s designs resonate in cultural realms, particularly within alternative music, art and culture.
Maarten van Brederode
Researcher
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Maarten is a researcher who believes in the power of grassroots advocacy and engagement to enact real policy change for thriving music, arts and cultural scenes. He has lived in Seattle, New York and Amsterdam before Berlin. Maarten holds degrees in Urban Geography and has worked in policy research since 2019.
he/him
Amir Salem
Project Manager and Researcher
Amir is a London-born, Berlin-based project manager and researcher of Swedish, Egyptian, and German heritage, with degrees in Geography and Urban Studies. Through reflexive and engaged research, Amir’s work seeks equitable futures for minoritised, marginalised and underrepresented communities in music and nightlife.
Are you interested in collaborating or joining our team?
Photos “I Wear My Sunglasses at Night”
Art Direction: Thamar Luthart @ The Morrow, Photographer: Thomas Kuhn, Hair & Makeup: Melanie Hoppe
